Atlantan graphic designer and art director.
I am a nerdy designer striving to balance living a kick-ass modern life in an alpha world city with living a experience-based life full of simple joys.
When not solving design challenges, I can be found pursuing any of a number of passions including traveling, exploring other cultures and their cuisines, cooking, gardening, dabbling at homesteading, playing interesting board, card, and video games, and keeping up with more than 20 podcasts.
As you might have guessed by now, I am what some might call a T-shaped person. I am a self-motivated, lifelong learner with a variety of specific interests and a general thirst for knowledge. I believe that all subject matters have points of intersection, and that all of my pursuits can inform and enrich my craft.
Armed with a liberal arts foundation and training in both design and the fine arts, I started my real-world graphic design experience by freelancing in the wake of the '07-'08 economic crisis. I quickly learned about the practicalities and challenges of the graphic design business.
My career got its professional start at a small communications firm, working on a wide variety of digital and print projects for local businesses and city governments.
Next, I joined a direct response agency and acquired a wealth of direct response, digital, and A/B testing know-how while working with some of the largest companies in their respective verticals. I also got my feet wet in leading strategy, project management, and the management of others.
Above all I aspire to keep growing and learning – to continue to hone my craft, teach others what I have learned, and produce work that is not only attractive and compelling, but also measurably effective.
I believe this is best accomplished at the intersection of direct response technique, behavioral psychology/economics and the scientific method: through the continuous A/B testing of designs based on proven fundamentals, systematically investigating the practical application of learnings from behavioral economics and psychology, while tracking KPIs through all levels of the sales funnel.
Theories built on data should guide your design strategies – not the HiPPO. If you'd like to hear more, let's discuss it over coffee/beer/whatever.